Nothing free about freebies
August 19, 2005Return to blog homepage
In the past, we've developed several sites for free. Some are non-profits, some are for church, some are even commercial sites. In most cases, we developed the site simply to help out, offering professional web services to organizations that normally couldn't afford them.
I'm still a big believer in pro-bono work. But I also realize there is a significant marketing opportunity after the site is launched that some companies may not take advantage of.
Off the top of my head, here are some opportunities and rewards available to the web designer that designs a site for free:
- Your name can appear in the client's marketing materials. (online/print)
- Pro-bono clients are typically more than willing to give you a generous testimonial.
- If your work was for an organization consisting of potential clients, you'll probably have no time getting their member directory or some lucrative contacts - for free.
- It's easier to say 'Yes' to a free web site. Sure, many free web sites look like nobody was paid to develop them. But say you're trying to enter a new market. I may be easier to say 'I did this great website for Acme mortgage consulting' than showing them portfolio pieces in an unrelated industry.
- It opens doors - literally. Designing a free site gives you opportunity to meet the rest of the staff, most of whom will appreciate your efforts and sacrifice. It never hurts to create an entire new group of ambassadors for your company!
- It doesn't have to stay free. After a site is launched, the client may realize they need to hire you to maintain it or provide hosting. While you don't have the inflow of cash from a normal project, you definitely have the desire to add some passive income which can be lucrative over time.
I'm sure there are many others that could be added to your list. What do you think? Post some of your experiences after pro-bono work.
